NeoGames has enhanced its soft gaming portfolio with the launch of a new game based on the US daily TV drama series The Bold and the Beautiful.
The interactive scratch cards and lottery games provider has partnered with The Bold and the Beautiful to create the first ever instant win game based on characters from the multiple Emmy award-winning show.
The launch is part of NeoGames' strategy to bring players new and innovative products according managing director Shay Bar-Joseph.
"When the opportunity to work with an esteemed name such as The Bold and the Beautiful arose, we saw it as a great chance to bring a recognisable face associated with a great game to our players. But this is just the beginning," said Bar-Joseph. "Plans are under way to associate ourselves with some major worldwide brands in order to bring our players a whole new experience in online instant win games."
Shortly after the show's 25th anniversary, The Bold and the Beautiful game features images of the show's main cast and gives players the chance to win up to US$200,000. As part of the game's launch campaign, one player will also be flown to Los Angeles to visit the set of the drama.
