Lindar Media has officially launched its new bingo site, MrQ, following a successful soft release of the brand.
Running on proprietary built software, with no wagering requirements and uncapped real money wins, MrQ has already proved popular with UK bingo players.
The entire MrQ ecosystem was built in-house by the team at Lindar and incorporates dynamic bingo scheduling, an automated marketing platform and a business intelligence tool that prioritises responsible gambling and compliance integrations.
Lindar secured its UK Gambling Licence for MrQ earlier in 2018 and launches to UK bingo players with three offers.
Slot games at MrQ are provided by Thunderkick, with up to 50 Eyecon titles due to be added before Christmas. Payments are managed by Realex and customers also able to deposit by phone, thanks to a partnership with Fonix.
Savvas Fellas, managing director of Lindar, said: “We decided to build MrQ due to our frustrations with limited white label processes and products.
“We set out to create a modern bingo platform that prioritised player experiences and loyalty, while remaining sympathetic to the evolving compliance landscape.
“We’ve built everything with integrity utilising modern technologies and sophisticated architecture – we’re proud that not a single line of code was outsourced.
“Although new challenges lie ahead, the site’s release marks a major milestone and we’re excited to finally start welcoming players to MrQ.”
UK-based Lindar also operates white label bingo sites, Circus Bingo, Oink Bingo and Pixie Bingo; white label casinos, Wild Spins, Rich Ride and 333 Casino; as well as affiliate platform, OnlineBingo.co.uk.