The Mr Green and Redbet brands will be launched in the Baltics as a result of MRG’s completion of its majority-acquisition of Latvian igaming operator 11.lv it was announced today.
The deal was announced at the end of May but was only completed formally today. The Latvian brand focuses on the sportsbook business and is the third largest igaming operator in Latvia, offering betting, casino and live casino.
Seventy-five per cent of the 11.lv shares were bought by MRG for €2.8m in cash. MRG is an igaming operator in 13 jurisdictions. It was founded in 2007 and last year had a turnover of SEK1.1m (€108m).
