Show organiser Clarion has confirmed that 100 plus gaming regulators and government officials will be attending ICE Totally Gaming in London.

Featuring more than 400 exhibitors spread across 20,000sq.m of stand space, ICE 2011 will welcome officials from jurisdictions including Sweden, Swaziland, Belgium, Bulgaria, Gibraltar, Ghana, Singapore and Slovenia.

ICE show director Kate Chambers commented: "The ability to attract so many regulators is very important for a number of reasons. It allows them to see the sheer size of the industry in its fullest sense, it provides an opportunity to understand the new technologies that are transforming gaming and it’s a shop window to see the socially responsible nature of international gaming.

"Being able to listen to the industry, to witness it in action and to see the calibre of companies that are involved delivers a potentially huge benefit to the business, particularly as more jurisdictions look to a liberalisation of gaming as one method of helping to fund budget deficits."