BskyB's Sky Bet has chosen Mkodo to implement its next generation mobile internet betting site.
The site is intended to provide an extension of the online, interactive TV and telephone betting services currently available in the UK. It offers key functionality and information required by Sky Bet’s customers anytime, anywhere they wish to place a bet.
“We are keen to allow our customers to interact with our services in the way which is most convenient and enjoyable for them,” said Pritpal Bains, senior product manager for Sky Bet. “The mobile channel is an important part of this strategy; hence the strategic decision to upgrade our offering in this area.”
