UK challenger gaming brand Midnite has been named the betting and casino partner of snooker’s World Championship.
The brand, launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in collaboration with Sky Bet, have a series of activations planned for the tournament.
They will include giving away three pairs of Century Club tickets at the Sheffield, UK’s Crucible venue for the final.
Wright said Midnite’s partnership with snooker’s biggest tournament will involve “more than just a logo in the background.”
“We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport's most unforgettable moments are created,” he said.
“We are looking forward to unveiling a series of fan-first activities throughout the tournament and making sure Midnite is in the middle of more magical memories.”
Peter Wright, chief commercial officer of the World Snooker Tour, said: “They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale.
“We look forward to working with their team across the 17 days.”
The Snooker World Championship runs from April 19 to May 5.
