Genius Sports Group has signed a deal to supply one of Italy’s largest online betting and igaming platform providers, Microgame, with official in-play sportsbook content.
The new partnership aims to provide over 25 licensed Italian sportsbook brands operating on the Microgame platform solution, Intrabos, with Genius’ customisable LiveData and LiveTrading services.
The companies say that through the deal, “Microgame’s current and future customers will have access to Genius’ official live sports data and pricing, driving fast and reliable in-play betting products for major sports.”
This includes the English Premier League, Euroleague basketball, LigaMX, NASCAR and a full range of FIBA and FIVB competitions. Microgame’s Italian market customer base includes Goldbet, Betaland and Betflag.
Jack Davison, chief commercial officer at Genius Sports, said: “The Italian market has been a hub of major investment for Genius Sports in recent years, from hiring to product development and official rights acquisitions.
"Partnering with Microgame, another respected supplier in the region, is expected to further our local reach and will enable over 25 new sportsbooks to unlock additional in-play engagement and revenues.”
Marco Castaldo, CEO of Microgame, said: “The partnership with Genius Sports Group is an important step in the continuing development of our sportsbook."
