MGM GVC Interactive, the US sports betting and online gaming joint venture owned by MGM Resorts and GVC Holdings, has announced the appointment of Adam Greenblatt as the venture’s CEO, subject to licensing and regulatory approvals.
Greenblatt takes up the position having played a significant role in the creation of MGM GVC Interactive via his previous role as director of corporate development and strategy at GVC Holdings.
The joint venture was established in July 2018 to create a sports betting and online gaming platform in the US, in order to take advantage of the new opportunities created by the Supreme Court’s decision to overturn PASPA.
In a joint statement, GVC CEO Kenneth Alexander and Jim Murren, chairman and CEO of MGM Resorts, said: “We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in on-line gaming and sports betting from both sides of the Atlantic. His determination, experience and vision are exactly what we need to establish a prime position in the rapidly evolving US gaming market.”
Greenblatt added: “I am delighted to have been chosen to lead MGM GVC Interactive at this historic time for the US sports betting and gaming sector. With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry.”
