Comedian Paddy McGuinness is the new brand ambassador for online bingo operator Jackpotjoy and will feature in the company’s UK TV and online marketing campaign.
Irina Cornides, chief executive of Jackpotjoy, said: “We’re ecstatic to welcome Paddy on board as the new face of our latest Jackpotjoy campaign.
“We wanted someone who fitted well with the brand and, just like Jackpotjoy, Paddy is entertaining, fun and someone that our target audience resonates with.”
McGuinness said: “What a thrill to be Jackpotjoy’s new royal ambassador and be a part of this fantastic campaign.
“Bingo is in my blood. My mum used to work in the local bingo halls around Bolton and it’s a game that this country loves.”
