Gibraltar-based online lottery betting brand Lottoland has relaunched its affiliate program in partnership with Income Access.
Lottoland allows players to bet on the outcome of some of the world’s largest lottery draws including European lotteries EuroMillions and the EuroJackpot; American PowerBall and MegaMillions draws; the UK Lotto; the German national lottery; the Swedish national lottery; four Australian lotteries; and various other national lotteries in Europe, Asia and Latin America.
James Dominique, senior affiliate manager at Lottoland, said: “We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing return on investment.”
Income Access’ Lorenzo Pellegrino added: “Lottoland is one of the most important global brands in the growing i-lottery betting vertical, so we’re excited that the brand has chosen to relaunch its affiliate programme on our software.
“Given the brand’s focus on a range of multilingual international markets, our platform’s sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018.”
