CashBet, the igaming platform provider and crypto-ready turnkey operator, has entered into a partnership with mobile lottery platform Lottery.com.
The deal will result in a white label integration of CashBet’s proprietary igaming platform to power Lottery.com’s social impact raffles.
Through large-scale international raffles, Lottery.com intends to raise significant funds for charities and humanitarian efforts around the world. Central to the agreement, Lottery.com will integrate cryptocurrency CashBet Coin as a payment method across its sites and apps.
The deal provides Lottery.com with CashBet’s full SaaS toolkit, including a customized ewallet, marketing automation, and loyalty and bonus activation features. CashBet will also provide a comprehensive back office system including full KYC, executive dashboards, a complete work queue and ticketing system, which enables around the clock help-desk operations, content management, and advanced data analytics and reporting, all of which will streamline operations across both web and mobile.
“It is always our goal at Lottery.com to advance the industry while maintaining the integrity of the ecosystem as a whole,” said Tony DiMatteo, CEO of Lottery.com. ”At the same time, payment processing is changing, and consumers are embracing the convenience of digital lotteries. Our ultimate vision is to create a global platform for lottery, social impact raffles, and other games of chance. With CashBet Coin, we’ll be able to further improve the lottery experience for our customers via instant payouts, transparency, and flexibility, while we move towards international expansion.”
Dr Mike Reaves, CEO and co-founder of CashBet, said: “We are very pleased to be working with Lottery.com, a true force for social good. Their noble efforts will be backed by our advanced suite of software and back-office tools. Our technology will enhance what Lottery.com already offers its customers and allow them to create a very competitive entertainment experience, for a very good cause. Together, we intend to be a model for socially responsible online gaming.”
