The deal, worth an estimated £3.5m, will see TBG handle search and display advertisements for all Ladbrokes.com products.
The company, which counts American Express, Sky Poker and Littlewoods Gaming among its existing clients, said its first campaign will be in support of Microgaming’s new Tomb Raider game that was recently integrated into Ladbrokes’ online casino portfolio.
Pragmatic Play has built a new live casino studio for operator win2day in Vienna, Austria.
Penn Entertainment has strengthened ties between ESPN and ESPN Bet with a new account linking feature.
Brazil’s Secretariat of Prizes and Bets (SPA) has confirmed that establishing a self-exclusion database is its top priority as it further develops the market’s online gaming regulation.
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