Free-to-play in-app game Build Up has been launched by sports media business LiveScore.
Build Up is designed to cater to both instinctive play and strategic thinking, and allows users to immerse themselves in the action with minimal effort, fuelling their passion for sport.
Users need only to download the LiveScore app and answer a series of match-related questions. Participants can predict events such as a player getting an assist, scoring a goal, or the match result. The less likely the prediction, the more points a user can earn.
Those who finish high enough on the leaderboard win cash prizes. With questions aligning with Bet Builder markets, Build Up offers a seamless upsell opportunity for betting users.
“We’re thrilled to launch the Build Up, an exciting addition to LiveScore’s suite of free-to-play games,” said LiveScore Group CEO Sam Sadi.
“The launch of Build Up further represents LiveScore Group’s mission of Fueling Fans’ Passion for Sport, bringing them closer to the action and providing the chance to win cash prizes, as we continue to enhance the experience for football fans.”
Build Up is now available on the LiveScore app for iOS and Android.
