Evolution COO Svante Liljevall is to speak on convergent land-based and online casino operations at GiGse in San Francisco as part of the Flip the Switch agenda on tomorrow’s opening day.
Liljevall is part of a panel of i-gaming industry figures at GiGse which includes Wendell Long of Casino del Sol, Jak Hakim of C2Rewards, John Connelly of Bally Technologies and Jim Quigley, president of the US iGaming Survey.
The panel session, which takes place at 5.15pm on Tuesday, April 23, will discuss how to build loyalty across land-based and online operations with a convergent product and marketing approach.
Liljevall said: “The subject of a seamless customer journey is very close to my heart. At Evolution our mission is to deliver a flawless live gaming experience across multiple channels in regulated markets.
“My role is very much focused on the operational delivery of our multi-channel PC/iPad/tablet/TV/mobile gaming offering and its integration with operator systems such as single wallet, CRM and loyalty.”
“So much of what we are delivering for Europe’s top operators is of direct relevance to where the US i-gaming and intra-resort mobile gaming markets are heading. I am delighted to be able to contribute to the debate,” added Liljevall.
Image: Evolution's iPad roulette
