Online gaming operator LeoVegas has again announced its support of Responsible Gambling Week.
Running from today to November 7, Responsible Gambling Week aims to encourage dialogue on gambling responsibly. Working together with both Norwich City FC and Brentford FC, LeoVegas is supporting the industry-wide initiative in a number of ways.
Ahead of Responsible Gambling Week, the LeoVegas logo on the front of the Norwich City football shirt was replaced with the LeoSafePlay logo for the round-of-16 Carabao Cup fixture against Premier League high flyers, AFC Bournemouth, on October 30.
Lucky fans are in with a chance to get their hands on the special shirt too, as Norwich City is auctioning the match shirts and donating the proceeds to BeGambleAware.
At Swansea City FC, the Responsible Gambling week logo will replace another of the LeoVegas brands, Bet UK, on the front of the shirt in support of this initiative.
The logo changes will be supported by further Responsible Gambling Week messaging in the match day programmes, as well as an LED advertising display at Brentford FC, further reiterating LeoVegas’ commitment to responsible gambling.
Tom Jacobs, UK and IE sports marketing manager at LeoVegas, said: “We’re dedicated to the message of responsible gambling, during Responsible Gambling Week and beyond. The initiative is a fantastic opportunity for us to continue conversations about responsible gambling with the widest audience possible, not only with our customers, but also their friends, families and members of the general public.
“At LeoVegas, we’re constantly striving to ensure our customers have a safe and enjoyable experience, which is why it’s so important to us that we let as many people as possible know that LeoSafePlay is always available for anyone concerned about their gambling, or the gambling of a loved one.
“By replacing our logos on the shirts of our sponsored teams, we have a fantastic opportunity to bring responsible gambling to the forefront of people’s attention.”
