LeoVegas has launched of a new front-end platform, offering customers a quicker mobile gaming experience.
With fast loading times and greater opportunities for SEO, customers will be directed straight to Leovegas.com via search engines instead of going via third party affiliate sites.
The company expects to boost its organic traffic and thereby be less dependent on affiliates for customer acquisition via search engines.
"We are investing further in state-of-the-art technology in order to continuously develop the customer experience and to create conditions for strong growth,” said LeoVegas group CEO Gustaf Hagman.
“Together with our back-end platform, Rhino, we are maintaining our technological lead in the industry and continue to be the leading GameTech company by working with world class technology.”
The new platform has been gradually introduced during the last month and is currently live in all markets served by LeoVegas.
