LeoVegas has been granted a five-year gambling licence for online casino and sports betting by the Swedish Gambling Authority for its new brand pixel.bet.
The LeoVegas Group’s second licence in Sweden, it goes live today with the stated ambition of becoming the leading brand in esports betting. Sweden and the Nordics are initial focus markets, with the aim of growing further internationally.
Eirik Kristiansen, CEO of Pixel digital, said: “With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally.”
Gustaf Hagman, LeoVegas’ Group CEO, added: “During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies.”
