LeoVegas Group is going live with its sports betting brand, expekt, in Denmark as part of its ongoing expansion.
The launch of nye expekt, the new offering, will aim to strengthen the group’s connection with Danish customers and is part of the group’s strategy to expand into new markets and grow in sports betting.
Expekt, which is a long-established sports betting brand in the Nordics, was relaunched in Sweden in 2021 and is now returning to Denmark after a 10-year absence.
A new smartphone app has been crafted to support the launch.
Gustaf Hagman, CEO at LeoVegas Group, said the new offering has a “modern app and competitive odds.”
He added: “We have a clear strategy to expand by increasing the number of brands and markets where we’re present, and we see great potential for growth in sports betting."
