LeoVegas has announced the completion of its €2.6m acquisition of World of Sportsbetting.
The Maltese firm holds sports betting and casino licences in Germany’s Schleswig-Holstein state. That is in addition to an approved application for a sports betting licence in Hesse, which allows the marketing of sports betting throughout the country. These licences give LeoVegas greater credibility in the German market and enable access to payment solutions that are important in the region. In line with the company’s strategy to expand in regulated markets, the deal gives LeoVegas the best possible conditions to further accelerate in Germany. In connection with the acquisition, the firm also announced a new ambassador, Lothar Matthäus, and the focus on LeoVegas Sport. Matthäus has a long and successful career behind him in Germany’s national soccer team and has a strong profile among sports fans.
