Leander Games has announced its latest foray into original igaming development with Afterlife: Inferno, designed and built in partnership with Ian Sims.

The new game is loosely based on Dante’s Divine Comedy and has a medieval/fantasy look and feel.
Steven Matsell, chief executive at Leander Games, says that by working with a slots player and expert such as Sims, his company hopes to introduce a new and exciting approach to game development.
“Afterlife: Inferno is designed by an expert slots player to appeal to other players who like high-variance games with the potential of massive multiplier wins,” he said. “In partnership with Ian, we have brought together the right maths model and the right hit rates for a specific demographic of player.”
Sims, a former affiliate site owner who started out as a developer, he says he always felt that more could be done to entice players to new games.
“You see so many games that come out and I would say that 90 per cent are standard fodder and copies of old slots,” he said. “Most of them don’t try and connect with players like me and captivate us with the right mechanics.”
Sims said the game had also been market tested on the various steaming channels such as YouTube and Twitch. “It is very rare for a new game to grab your attention and make you want to gamble,” he added.
“The main reason you would try a new game is because of how other players are reacting to it. That is why streaming is quite interesting. People can see what the new games look like. Players look for the potential but also the entertainment value of a new game. You don’t get that by just looking at a picture and a theme.”
Afterlife: Inferno has already gone live with PokerStars, Betsson, Videoslots and SlotsMillion.