Analytics and engineering company LeanConvert has joined forces with digital and mobile gaming entertainment specialist Betsson Group.
LeanConvert says its aim is to utilise its creative approach to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.
The London-based website and business optimisation company is platform agnostic and offers expertise with all available software vendors on the market.
Operating over 20 brands across 16 jurisdictions, Betsson Group says its new association has the specific aim of cementing its stake for the operator and streamlining its global operations.
Tim Axon, managing director of LeanConvert, said: “Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.
“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”
“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”
“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”
Ciara Nic Liam, commercial director of gaming at Betsson Group, said: “2020 has been relatively challenging for most businesses and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.
“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise, will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”
