Sports data platform provider iSport Genius has signed up Ladbrokes in Australia as its first major client.
The interactive consumer-facing tool that iSport Genius provides converts data into sporting insights that can inform and educate online customers on their choice of bet.
As part of a three-year contract, Ladbrokes Australia is going live with the iSport Genius platform imminently and will be the subject of a TV advertising campaign extolling the product’s benefits to consumers.
Nathan Rothschild, co-founder and partner at iSport Genius, said: “We are very pleased to see our product is going live in the Australian marketplace with Ladbrokes.
“It adds a new dimension to sportsbook provision, particularly in terms of mobile. Our data tool can handle the trillions of sports data points available and manipulate them into easily understandable and accessible analysis.”
Dean Shannon, chief executive of Ladbrokes Australia, added: “We are extremely confident this product will be an enormous hit with our customers and will help make Ladbrokes the number-one choice in the market.”
Beyond the Australian market, iSport Genius has recruited Lee Richardson as its European head. Richardson has held a number of senior roles within the betting and online gaming industry including stints with Tote Direct, Coral Eurobet, Boylesports and most recently at ONEworks.
