Online gaming solutions provider Yggdrasil has appointed experienced industry executive Björn Krantz to lead its new publishing business.
Krantz will join Yggdrasil in January 2020 as head of publishing. Yggdrasil is aiming to expand its global footprint to become a content enabler for multiple global partners including operators, suppliers and studios.
Publishing is expected to become the key growth driver for Yggdrasil as it attempts to rapidly expand its reach across global markets. Future customers will be able to licence any or all elements of Yggdrasil’s gaming ecosystem, from its current and future content portfolio and gamification and affiliation tools, to its advanced platform technology and Game Development Kit. This will enable them to instantly create their own unique, end-to-end igaming offering supported by, and in partnership with, the innovative supplier.
Fredrik Elmqvist, CEO of Yggdrasil, said: “Ever since Björn and I discussed the initial plans for the new business model and our future growth expectations I knew he was the right person to lead the publishing division which will be central to our success. I’m delighted he will officially join us next year and kick off the new decade in style.
“We’ve spent months carefully planning this new strategy, basing it on the solid foundations we’ve built up over several years and crucially adding several highly innovative and never-before-seen layers that will see the business grow exponentially across the globe.
“With Yggdrasil Publishing we keep on pushing the industry boundaries by franchising our entire kingdom, enabling partners around the globe to rocket leap their B2B success. It is going to be a wild ride that we look forward to.”
Krantz, said: “I am delighted to have been given the trust and confidence to lead the newly formed, and strategic publishing division, which is clear proof that Yggdrasil means business, and continues to invest in innovative and future proof value propositions globally.”
