For many years Kindred Group has pursued the provision of a safe gambling experience, with the ambition that zero per cent of revenue should come from harmful gambling by 2023.
Kindred is the first gambling operator to report the share of revenue that is derived from harmful gambling. The figure will be shared together with a measurement of the efficiency of Kindred’s efforts to help detected customers regain control of their gambling.
The share of gross winnings revenue from high-risk players was 4.3 per cent and the improvement effect after interventions was 75.7 per cent.
By providing these figures, Kindred wants to increase knowledge and transparency about the company’s sustainability work and contribute to a fact-based dialogue about harmful gambling with decision-makers and other stakeholders.
Providing a safe gambling experience is a central issue for Kindred Group and approximately 98 per cent of the players on the company’s platforms gamble responsibly. As a next step in Kindred’s sustainability work, the company will from now on report the share of revenue that is derived from harmful gambling.
The figure will be shared together with the achieved improvement effects from interventions that helps detected customers return to healthier gambling.
“Our ambition is that zero per cent of our share of revenue should come from harmful gambling, which we have worked towards for several years,' saID CEO Henrik Tjärnström.
"We constantly strive to become even better at identifying players that exhibit risky gambling behaviour and guide them back to healthier gambling habits. We want gambling to be simple and enjoyable for everyone. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue, not least with decision makers.
We want to contribute to that. The most important thing decision makers can do right now is to reduce the flight to unlicensed gambling operators, who fail to provide players with any safety measures whatsoever. The so-called channelisation must increase.”
