Kindred Group has reported an encouraging trend in its Q4 2024 financial report as only 2.7 per cent of its gross winnings revenue came from high-risk players.

The figure is a decline from both the Q3 2024 figure of 3.2 per cent, and the Q4 2023 figure of 3.1 per cent.
The company explained that the decline is primarily driven by “stricter measures, improved internal processes and the exit of non-locally regulated markets.”
In addition, the percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2 per cent (compared to 87.3 per cent in Q3 2024). This the company attributed to “stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024.”