Kambi Group has been selected by FDJ Group to take on the latter company’s sports betting contract with Ontario Lottery and Gaming Corporation (OLG).
Kambi said it expects to replace FDJ as OLG’s sports betting partner in the second half of this year via a novation agreement and multi-channel migration.
The company must make a “material initial investment” to officially take over the contract, which will not affect its 2025 operating expenditure.
OLG, an Ontario government agency, was the sole operator of sports betting and gaming alongside gaming facilities, charitable gaming and lottery games sales, before the Canadian province’s April 2022 re-regulation.
Its Proline brand is still online and has a presence at around 10,000 retailers.
Kambi hopes its sportsbook technology can “further develop” OLG and Proline’s market position in Ontario.
Werner Becher, Kambi Group’s chief executive officer, said: “The prospect of partnering with an organisation of the size and stature of OLG is an exciting one for Kambi and we are working diligently to complete the novation process with FDJ and launch later this year.
“Ontario has a competitive online market, but I believe a combination of OLG and Kambi will see Proline rightly compete with market leaders while continuing to raise the bar of its retail product.”
Kambi will assume the contractual responsibilities currently held by FDJ which run until 2032.
FDJ is strategically refocusing on international activities on B2C operations in the lottery, sports betting and online gaming market.
