Kambi Group will help power BetMGM’s launch in the UK through an extension of its partnership with LeoVegas.
LeoVegas Group, acquired by MGM Resorts International in 2022, will lead BetMGM’s casino and sports betting operations in the UK. Kambi will assist the expansion with its sports betting technology including Bet Builder and AI-powered algorithmic trading capabilities.
Kambi now powers LeoVegas Group’s full suite of sports betting brands.
Kristian Nylén, CEO and co-founder at Kambi, said the partnership provides an “excellent platform to offer highly engaging, next-generation betting experiences to BetMGM’s customers.”
Per Carlander, director of sports strategy at LeoVegas Group, said the UK is a “key market for every operator” and backed its sportsbook and new product features to “attract sport enthusiasts who enjoy a top-class live betting experience.”
