Online gaming content provider Octoplay has boosted its reach in the UK and Irish market through a partnership with Ireland’s largest independently owned bookmaker BoyleSports.
Octoplay's gaming portfolio, including titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect and The Great Jackpot Expedition, will be added to BoyleSports' digital platforms, marking the company's third major UK market integration in recent months.
"BoyleSports' extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion," said Ralitsa Georgieva, director of business development at Octoplay. "This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience."
James Stephenson, gaming manager at BoyleSports, added: "Octoplay's proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio. Its strong results in the UK and Ireland, and its focus on premium quality, complement our vision of delivering exceptional, responsible entertainment to our players."
