Interest in the forthcoming ICE Totally Gaming show is at an all-time high, according to the analytics supplied by organisers Clarion Events.
The data shows that in December, traffic to www.icetotallygaming.com was 150 per cent higher than at the same stage of the 2010 marketing campaign.
David Bishop, digital brand development manager at Clarion, said the volume of traffic was unprecedented.
He said: “There has been a massive spike in the volume of traffic as gaming professionals plan their visit to the exhibition. Following the Department of Justice ruling we had a surge of additional interest from the US, which has been sustained in January. To respond to the massive interest in the exhibition we made the decision to migrate the ICE website to a special server which can accommodate the traffic levels we are experiencing. This level of interest augurs extremely well for the show.”
ICE Totally Gaming is being held at Earls Court, London on January 24-26.
