The affiliate network and affiliate software provider Income Access has announced it is prepared to accommodate affiliates who plan to use Google PPC to drive traffic.
Recently changing its Adwords policy, Google is now permitting online gambling ads in the UK. Although affiliates are still questioning how this new policy will apply to them, Income Access is offering advanced tracking tools that PPC affiliates can use to better track their keywords conversions and measure their campaign ROI at the keyword level.
“This is a very exciting change in the industry,” said Nicky Senyard, CEO of Income Access. “Google Adwords can be an excellent source of traffic and although it is not yet entirely clear how affiliates will be able to benefit from this, we are ready to offer the same level of tracking that they enjoy through our software on other campaigns.”
Through the Income Access ACID feature, PPC affiliates will be able to track how well certain keywords convert in a referral. The feature allows affiliates to easily track keywords using their affiliate links and then view full detailed reports on the players, deposits and revenues being generated by each key phrase.
