Incode, a company providing identity solutions, has announced a partnership with MaxBet, a gambling operator with a strong presence in eastern Europe.
This strategic alliance integrates Incode’s AI-powered onboarding technology into MaxBet’s multi-platform offerings, including both physical and online gambling services accessible via web browsers or MaxBet’s native app.
Incode’s state-of-the-art, AI-powered Passive Liveness Detection technology offers a frictionless user experience by verifying in mere seconds that a real person is interacting with the platform, all without requiring any additional actions or movements from the user.
This industry-first innovation helps eliminate identity fraud and age verification concerns, while boosting customer satisfaction. Further enhancing user trust, the system swiftly and accurately verifies over 4,600 different types of documents, a feat achieved in just a few more seconds.
This extensive coverage and speed not only facilitates user base growth but also significantly improves security around age verification, KYC and fraud prevention.
By utilising cutting-edge machine learning, the system can identify even subtle indicators of document forgery, surpassing the capabilities of human scrutiny.
These advancements further MaxBet’s ongoing efforts to streamline operational efficiency and customer onboarding, while meeting anti-money laundering and know your customer compliance standards.
The integration will expedite the customer onboarding process, widen document coverage and improve the overall user experience, which is expected to positively impact conversion rates.
In a move that sets new industry standards, MaxBet becomes the first gambling operator in eastern Europe to leverage Incode’s state-of-the-art onboarding solutions, which are designed to streamline the often laborious manual review process for IDs.
This will allow MaxBet to optimise operational efficiency and reallocate valuable resources.
