Igaming provider PoggiPlay has joined First Look Games to enhance its marketing activity and the promotion of its titles.
First Look Games will offer PoggiPlay, whose titles sit within the PoggiPlay Universe, a branded game library that can be accessed by a network of approved affiliates.
The library contains game sheets, logos, images and videos for its titles which can be downloaded individually or in bulk by affiliates, who can use the assets to create game previews and reviews.
Demos of PoggiPlay’s games will be available available to all registered publishers through the First Look Games Demo Game Server. This includes age verification in jurisdictions where it is legally required.
First Look Games’ managing director Elliott Resnick said PoggiPlay can now “build real momentum behind the promotion of its games.”
Nikita Kiselev, PR manager at PoggiPlay, added he believes the deal will “boost affiliate marketing output for PoggiPlay.”
“This is a really important step for us and will help us spread the word about PoggiPlay among players,” Kiselev said.
