New entrant LVBet is hoping to make a mark in the sports betting sector with an eye-catching approach.
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WHILE some sports betting operators like to splash their brand wherever they can – usually at considerable cost – others are differentiated by a more thoughtful approach.
For a new entrant into an overcrowded marketplace, the Malta-based LVBet seeks to offer a fresh perspective. This approach took LVBet to the Chocolate museum in Cologne, Germany, to meet with 5,000 fans of ice hockey team Kölner Haie of the Deutsche Eishockey Liga.