Online operator EnergyCasino.com has recruited Daniel Hurley as UK country manager.

EnergyCasino.com

Hurley joins from BetSocial where he handled marketing and affiliate activities. Before that he held roles at GuruPlay, YouWin and Mansion.

The move comes as the Malta-based casino operation looks to step up its penetration of the UK gaming market with increased investment and a series of strategic deals designed to support the firm’s UK affiliate partners.

Marketing director Marcin Sapinski said: “We want to demonstrate that we are serious about supporting our partners who deal in UK traffic and the recruitment of Daniel to our affiliate team underlines our ambitions.

“We have plans to invest a lot into the UK during 2016 and have revamped our affiliate programme to underline this.”

Hurley added: “It is a great time to join EnergyCasino – they have a great brand and exciting plans. Above all they want to support their affiliate partners to help them drive business, which is why they are investing in that side of the operation.”