Hollywoodbets in South Africa has bolstered its sports betting offering through a deal with BetMakers Technology Group.
The operator has taken BetMakers’ RaceOdds product, a fixed-odds wagering solution that offers price management and automated trading strategies alongside a rating and pricing model.
Hollywoodbets has also taken official data services from a range of rightsholders, as well as Racelab content.
Wayde Dorkin, head of product at Hollywoodbets, said: “We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights.
“The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes.”
“As our global reach expands, it’s important to have high quality partners showcasing our products to the world and this is a definite case in point,” said BetMakers’ head of commercial, Lucas Hopkins.
“It’s been a pleasure to work with Wayde and the team over the last few months and we look forward to sending them live shortly.”
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