New fast games based on a range of popular ITV shows are set to be developed after the broadcaster struck a deal with Jogo Global.
The mobile and land-based platform provider and game content developer will gain access to the IP of shows such as The Voice and Hell’s Kitchen.
David Marcus, CEO of Jogo Global, said the company “cannot wait” to launch the games as the fast games market “continues to go from strength to strength.”
The IP of other ITV shows such as Love Island and I’m A Celebrity… Get Me Out of Here will also form part of the deal.
Steve Watling, SVP Gaming, Global Partnerships at ITV Studios, added: “The team at Jogo Global has a track record for taking highly valued IP and combining it with clever concepts to deliver compelling gaming experiences and this collaboration, alongside global operators, will open opportunities in new and established markets.
“We are not only happy to trust Jogo with some of our most valued brands, but we cannot wait to see the games.”
