Games from lottery supplier Helio Gaming are to go live in Nigeria for the first time after the supplier agreed a deal with Hammer Lottery.
Hammer Lottery operates a number of lottery products and will add Helio’s suite of tailored jackpot games in order to give players further chances to win big from small stakes.
An operator-branded 6 of 25 game, costing 100 Naira a ticket and drawn twice a week, will be launched in September, with further games boasting localised features to follow in the coming months.
Requiring no skill or pre-existing knowledge, these games boost acquisition and retention and enhance an operator’s ability to cross-sell to both casino and sportsbook players by offering high-frequency, life-changing prizes.
The new agreement comes a few weeks after Helio struck their first deal on the continent with Kenyan operator Lotto Joto.
Richard Mifsud, CEO at Helio Gaming, who is planning a local CSR initiative as part of the launch, said: “I’m delighted to announce our cooperation with Hammer Lottery and I am very confident their customers will enjoy playing our games.
“We have ambitious plans in Africa, which has a number of markets which are tailor-made for our new breed of lottery products, and it is great that Hammer lottery are leading the charge in Nigeria.”
Olumuyiwa Awosile, managing director at Hammer Lottery, said: “We are very pleased to have reached an agreement with Richard and the team at Helio and are excited about the opportunities the deal presents.”
