Harrah's Entertainment has established a new business venture that will explore the opportunities for online gambling in Europe.
The new subsidiary will be called Harrah’s Interactive Entertainment and will be headed by ex-PartyPoker chief executive officer Mitch Garber. It will explore a European interactive strategy as well as managing the growth of the Harrah’s-owned World Series of Poker.
The move by Harrah’s positions the company well not only for European expansion, but for a quick expansion into a more formalised American market.
Harrah’s Entertainment chairman/president Gary Loveman said: "It is important we position ourselves to explore new markets as well as new technologies with our best in class brands."
The international gaming brand already has land-based casinos in the UK and across Europe, but has yet to move into the online gaming world.
