Hard Rock Digital has landed Nascar hall-of-famer Dale Earnhardt Jr. as a new brand ambassador for its Hard Rock Games social casino operations, as well as its real-money Hard Rock Bet brand.
The ex-racing driver will feature in a range of brand integrations such as a free-to-play game on Hard Rock Neverland Casino and Jackpot Planet.
“Hard Rock is such a historic and iconic brand,” said Earnhardt Jr. “I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me.
“They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”
