GVC Holdings, the multinational sports betting and gaming group, has reached agreement with Ainsworth Game Technology to exclusively launch the company’s range of slot games in New Jersey’s online casino market.
The multi-year agreement means that GVC’s New Jersey platform, which powers both the MGM and Borgata gaming brands, will initially launch around 20 of AGT’s slots, with multiple additional games added on a monthly basis.
Under the terms of the agreement, GVC has a six-month period of exclusivity to launch AGT’s titles on its network, which also includes the popular GVC-owned nj.partypoker and nj.PartyCasino brands.
The content is set to be an instant online hit with New Jersey casino customers, who already enjoy AGT’s popular slots at many of the state’s land-based casinos. AGT is one of the largest suppliers to the state’s bricks-and-mortar casinos, with a market share nearing 10 per cent. This announcement comes on the back of the recent roll-out of more than 30 titles created by GVC’s in-house development studio and further enhances the network’s differentiation from other operators in the market.
