GVC Holdings is relaunching its flagship online casino brand, PartyCasino, with a complete makeover and new marketing campaign, focused on delivering “a straightforward and transparent experience with an emphasis on pure player fun”.
Offering customers the chance to win an expenses-paid trip to Ibiza - including a party headlined by leading DJ Robin Schulz - a new TV campaign begins today, running on UK terrestrial and satellite channels for three months.
Having acquired the brand in 2016, GVC has sought to overhaul every aspect of the customer offer, with the user interface redesigned to feature a vibrant magenta colour scheme, alongside a new logo.
All parts areas of the customer journey have been reviewed and improved to create a more straightforward and intuitive experience - including a commitment to transparency in promotional offers.
GVC’s head of casino brands, Jon Salmon, said: “With this relaunch our mission has been to revitalise the great PartyCasino brand.
“Everything from the look and feel, to the player experience has been improved with a focus on creating something unique in the industry - a lifestyle casino brand that our players can live and breathe.
“Our Ibiza party campaign is an important statement of intent on the direction we are going and we have lots more exciting initiatives to come.”
