Online supplier of instant win games IWG has extended its relationship with GVC with the launch of its new insured jackpot mechanic Rollover Jackpots.
GVC brand bwin has become the first to go live with the product, which can be applied to any IWG game and offers prizes starting at £5m and going up to £25m.
The insurance-based solution can create a huge prize pool for the operator without the need to rely on liquidity from other commercial or lottery brands.
IWG first partnered with GVC in 2017, delivering its suite of instant win games including popular titles Cash Buster and Slingo.
Liron Snir, chief product officer at GVC, said: “IWG’s games have proved immensely popular with our customers and we’re confident the addition of Rollover Jackpots will significantly enhance the user experience.
“Jackpots are a sure-fire way to grab player’s attention and with a potential £25m up for grabs, it’s sure to have massive appeal. “What’s great about the IWG jackpot mechanic is that we don’t have to share the liquidity with others, something that is very common with networked jackpots.”
Rhydian Fisher, CEO at IWG, added: “We’re thrilled to have gone live with our ground-breaking jackpot solution with GVC, who we’ve built up a really strong relationship with over the past 12 months.
“Rollover Jackpots is the first product to offer such massive prizes in the online instant win space, introducing another layer of excitement to our already popular games with the addition of a giant prize pot.”
