A multi-year content deal has been struck between GVC Holdings and Pariplay, the igaming and lottery company. The terms of the deal will see GVC expand its casino and gaming product portfolio with in-house developed titles.
More than 50 slot, skill, scratchcard, bingo, keno and instant win games will be taken by GVC for its multiple brands. They include classic Atari games Asteroids and Star Raider and more modern titles, plus material from Fusion, Pariplay’s content aggregator network.
GVC is involved in both the B2C and B2B markets and has four business segments with brands such as Bwin, Sportingbet, Gamebookers, Partypoker, Foxy Bingo and Gioco Digitale.
In other news, GVC has announced the completion of the sale of its payment processing business, the Kalixa Group, which completed on May 31.
Senjō Group has acquired the business in a deal worth €29m, though Kalixa will continue to provide payment processing services to GVC post-completion under an existing contract.
