Yahoo Sports has entered into a partnership with MGM Resorts and Roar Digital, a joint venture between gaming industry leaders MGM Resorts and GVC Holdings.
The deal, announced by Guru Gowrappan, CEO of Verizon Media and Jim Murren, chairman and CEO of MGM Resorts, will see the joint venture power sports betting for Yahoo Sports and create collaborative content experiences and live events.
The announcement builds upon Verizon Media’s core strategy to connect content and discovery to transactions and is seen as a natural extension of Yahoo Sports’ mission to reimagine the sports experience for fans.
As part of the multi-year partnership, the integration will launch in the Yahoo Sports app in November in the US, with transactions to take place on the BetMGM platform. Yahoo Sports will be an official digital media sports partner of MGM Resorts.
Gowrappan said: “The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce.
“At Verizon Media, we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
Murren added: “This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector. Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
