Greentube, the Novomatic Interactive division, has entered the igaming market in Italy through GVC Holdings.
Since signing a content deal with GVC in February last year, the partnership has now been extended for the Italian market.
The game selection includes Novomatic classics such as Book of Ra deluxe, Lucky Lady’s Charm deluxe and Sizzling Hot deluxe, as well as popular titles like Apollo God of the Sun, Faust and Golden Sevens.
Developed across its SDK and Open Platform Solutions, Greentube’s games selection from its in-house studios and third-party providers is offered to B2B partners via the Novo Remote Gaming System platform.
Michael Bauer, CFO and CGO at Greentube, said: “We are thrilled to announce our first customer in Italy by expanding our partnership with GVC. Our games are particularly strong in the Italian land-based market and we are therefore very happy to open our portfolio to Italian customers online.”
Liron Snir, GVC’s chief product officer, added: “We are continuously looking to improve our customer offer in regulated markets around the world. Novomatic’s games portfolio has already provided a big hit with our customers in other international markets and it’s exciting that our Italian customers will now get to enjoy them too.”
