GR8 Tech is looking to allow operators to appeal to exchange bettors with a new iteration of its sportsbook solution.
The Fancy Mode user interface upgrade “offers the look and feel of exchange betting while keeping operators' revenue models intact,” the company said.
The solution introduces an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models.
GR8 Tech believes the new UI will allow brands to expand their audience, differentiate their offerings and ensure revenue stability during high-traffic events.
“The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform,” said Denys Parkhomenko, chief product officer at GR8 Tech.
“This is exactly the type of flexible, player-driven evolution we believe in—small but impactful changes that drive engagement and revenue.”
Players can switch between Fixed and Exchange modes while odds automatically convert to a Back/Lay-style format.
GR8 Tech said its Fancy Mode also adjusts the CashOut, BetSlip and BetHistory tools to match the new mode.
The solution has principally been designed with cricket in mind, ahead of the Indian Premier League (IPL) starting this weekend. Dedicated updates to cricket event pages “ensure players experience a more intuitive and familiar interface,” the company said.
“Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the Fancy Mode, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits,” added Parkhomenko.
