Google now allows online gambling AdWords advertisements to target the UK. Advertisers must be registered with the Gambling Commission and provide a valid operating license number held in the UK, Malta, Isle of Man, Alderney, Gibraltar, or Tasmania.
To help gaming affiliates take advantage of Google’s decision to open AdWords to UK gambling affiliates, Income Access is offering new PPC tracking tools. With these tools, UK gambling affiliates will be able to track their referrals from Google AdWords throughout the entire lifecycle of a player.
Nicky Senyard, chief executive officer of Income Access, said: "Through our Affiliate Custom Tracking tools, UK gambling affiliates will be able to track their referrals right from when they acquire them via AdWords. This functionality will be available to affiliates in both the Income Access network and third party program powered by our software."
