Data-driven technology services provider Golden Whale has further added to its list of partners by entering a new project with ISO 27001 certified technology provider Gamanza Group.
Backed by Stadtcasino Baden, one of the largest leisure and entertainment groups in Switzerland, Gamanza offers an innovative suite of igaming products, including the player account management system that powered the first legal online casino in Switzerland.
Gamanza has more recently launched its unique player engagement platform, Gamanza Engage, which combines a highly customisable gamification system with a real-time CRM and personalisation engine.
Utilising a combination of data processing, machine learning and real-time analytics, Golden Whale offers highly-specialised solutions that can help online casino businesses improve their player behaviour and classification, customer retention strategy, game optimisation and more. Under the terms of the partnership, Golden Whale will assist Gamanza in analysing several key data points to gain greater understanding of areas where the product offering can be further strengthened.
