GiG Software has strengthened its association with the UK gaming market by launching operator Betzone with its software.
Betzone will use GiG’s CoreX igaming platform, rules engine LogicX and real-time reporting tool DataX.
GiG’s risk scoring system will enable Betzone to tailor player interactions based on risk levels.
This, the company said, will ensure “personalised marketing, robust financial checks, and enhanced player protection.”
James Coxon, chief operating officer at GiG, said: “We are beginning to see the realisation of the ambitious strategic goals we have set out to achieve for the business, with this now the third publicly announced launch since the turn of the year further documenting our growing delivery capacity and strength within our operational teams.”
He said the company experienced “strong demand” for its services at ICE Barcelona, with more deals “due in the coming months.”
Adam Joseph, CEO at Betzone, said: “GiG’s premium solutions, we believe, will be instrumental in realising our ambitious vision for Betzone, leveraging cutting-edge gaming technologies to ensure strong compliance foundations, drive sustainable growth and position our brand for long-term success in the UK market.”
Earlier this year, GiG Software also partnered with The Football Pools in the UK market.
Gran Madrid has furthermore taken GiG's CoreX platform in recent weeks.
