Gaming Innovation Group has signed an agreement with casino games aggregator Join Games.
Join Games will act as a reseller for GiG Games, initially in Italy and Latin America. It will then take on all games from GiG Games, planning to release the first game on its platform in Q1 2019.
Join Games is a very strong aggregator in the Italian and in the Latin American markets with clients such as Microgame, Scommesseitalia and Pixelo in Italy, and Wplay and Mijugada in Latin America. Colombia was the first market in Latin America to be regulated, where Join Games covers around 95 per cent of the regulated market.
Magnus Kolaas, CEO at Join Games, said: "Join Games is proud to be the first external partner for GiG Games. It clearly shows our strategy to work in close partnership with all our operators is the right way to go."
Mathias Larsson, managing director at GiG Games, said: "We are very happy to announce our first signing with an external partner at such an early stage with GiG Games. This clearly shows the strength of GiG Games as a part of the GiG ecosystem.
"GiG Games' sales strategy is to work with aggregators (resellers) in markets where GiG don't have a direct presence. Join Games is the perfect partner for us in Italy and Latin America due to their close connections with operators."
